Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
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I think the average customer doesn't even know what features are introduced from iOS to 3 to 4 to 5, or which are dropped on older iPhones. My wife probably can't name a single thing I have on my iPhone 4 that she hasn't on her 3GS. Apart from Siri I can't say either what I'm missing compared to an iPhone 4S. Well, perhaps that's the only thing, I don't know.

What the average customer cares about is installing app X and most apps work if iOS.version => <something>.

The problem with Android fragmentation is that app X doesn't work, even though you might the right OS version. It's not really Android's fault, but the fault of manufactures and carriers that only care about selling phones/contracts and once you bought one you're on your own.

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