Linked by Thom Holwerda on Tue 26th Jun 2012 19:50 UTC
Apple Benedict Evans: "How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldn't be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one. What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting." Like I said: iOS 6 Starter, iOS6 Home, iOS 6 Professional, and iOS 6 Ultimate. Microsoft got blasted for confusing and arbitrary segmentation - rightfully so - but as usual, Apple gets a free pass when it does the exact same thing. At least Microsoft uses different names and forces OEMs to be clear about what they're shipping. I've said it before: I find calling all these different versions "iOS 6" without modifiers pretty scummy and misleading.
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RE[3]: Comment by Sandman619
by WorknMan on Wed 27th Jun 2012 08:09 UTC in reply to "RE[2]: Comment by Sandman619"
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Think again. If I were a software developer that wanted to target iOS 6 I could either go for the lowest common denominator and have my application run on anything from the the 3GS to the 4S, or use some of the new APIs and have my application run only on a subset of the iPhones out there.

Another example: the screen size might be the same, but the hardware inside isn't and writing a game would be even more problematic if I wanted to offer the same level of performance.

This kind of scenario, where the newest devices get all of the latest bells and whistles while the older ones don't is called obsolescence, either forced by the limitations of the hardware or the profit motive of the company. I'm not here to argue whether this is a good or bad thing, but fragmentation it is not.

In the iOS universe, you can always be assured that as long as you have the latest and greatest, you will have all the newest shit. With Android, you could buy a top-of-the-line flagship phone or tablet, and have the OS be outdated right out of the box, with no official upgrade path on the horizon. THAT is fragmentation. Could you imagine if there were top-of-the-line PCs still being sold with Windows Vista? There would be rioting in the streets, and for good reason.

Edited 2012-06-27 08:11 UTC

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