Linked by Thom Holwerda on Fri 29th Jun 2012 12:06 UTC
Apple Exactly five years ago today, Apple officially released its entry into the mobile phone market, the iPhone. Immediately loved by customers the world over, ridiculed by the competition, and, in my book, not particularly innovative feature-wise, it changed the mobile phone industry virtually overnight. Love the iPhone or hate the iPhone, its industry-changing impact is evident.
Permalink for comment 524304
To read all comments associated with this story, please click here.
Tony Swash
Member since:

I would add a few other special things the iPhone had

It wasn't controlled by the carriers. It still isn't. No carrier crapware, guaranteed access to OS upgrades. Wherever you buy an iPhone, no matter who from, it's the same phone.

It was built on top of the iTunes content/sync system. iTunes may irritate some but when the iPhone launched it was already used by tens of millions to sync and buy content. For ordinary users getting stuff on and off an iPhone and buying stuff for an iPhone was both easier and way better than the competition. Remember iTunes already had by then the largest digital music store and was ramping up video content.

An app store that worked. I know the App Store came later but the the fact that it has shifted 30 billion apps in five years is nothing less than staggering. The fact that Apple did everything it could, successfully as it turns out, to create a low cost software market was nothing short of genius. Not only did it mean that the iPhone to this day has fantastic developer support but it began the process of undermining the high cost software model. The low cost software culture is a big part of Microsoft's disorientation in the mobile market.

Reply Score: 4