Linked by Thom Holwerda on Fri 29th Jun 2012 12:06 UTC
Apple Exactly five years ago today, Apple officially released its entry into the mobile phone market, the iPhone. Immediately loved by customers the world over, ridiculed by the competition, and, in my book, not particularly innovative feature-wise, it changed the mobile phone industry virtually overnight. Love the iPhone or hate the iPhone, its industry-changing impact is evident.
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RE: Status symbol
by David on Fri 29th Jun 2012 15:37 UTC in reply to "Status symbol"
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I don't think that's true at all. There are a lot of people who bought the iPhone because it was the "hottest" phone, and was therefore a status symbol. But it's silly to think that it was "hottest" because it was more expensive. It was expensive because it had fancy features, and all phones with similar features are similarly priced. Apple managed to build a strong brand by delivering the first of a new generation of cool phones, and that sparked a trend.

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