Linked by Thom Holwerda on Tue 3rd Jul 2012 19:06 UTC
Microsoft "The experiment: in 3 days, update Microsoft's branding and messaging." Impressive effort by Andrew Kim. Focusses on branding, products, advertising, packaging, messages, and a lot of other stuff.
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For some reason..
by slashdev on Tue 3rd Jul 2012 19:31 UTC
slashdev
Member since:
2006-05-14

For some reason I had portions of the 'kill bill' soundtrack running through my head as i was reading that.

Interesting. I actually would like that direction though since in my opinion/view google, apple and Microsoft are all the same, It wouldn't do anything for my personal outlook on Microsoft.

In the consumer electronics world (where apple lives, and google and Microsoft are trying to tread), style and message does matter. (ask Sony)

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