Linked by Thom Holwerda on Tue 3rd Jul 2012 19:06 UTC
Microsoft "The experiment: in 3 days, update Microsoft's branding and messaging." Impressive effort by Andrew Kim. Focusses on branding, products, advertising, packaging, messages, and a lot of other stuff.
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RE[2]: Comment by Radio
by sachindaluja on Wed 4th Jul 2012 01:48 UTC in reply to "RE: Comment by Radio"
sachindaluja
Member since:
2007-02-15

In my opinion, to link 'two-dimensional iconography' with 'Zen' simplicity is by itself a misjudged notion. Microsoft and its designers are merely following a trend of minimalism which is as fashionable and ostentatious as Apple's skeuomorphism and 7's glass.

Simplicity can be achieved with conventional design elements. Traditional or common designs usually achieve a degree of simplicity just by virtue of their familiarity.

That's not to say design shouldn't evolve. But being able to distinguish between avante-garde and truly transformational would help in keeping an objective viewpoint.

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