Linked by Thom Holwerda on Tue 3rd Jul 2012 19:06 UTC
Microsoft "The experiment: in 3 days, update Microsoft's branding and messaging." Impressive effort by Andrew Kim. Focusses on branding, products, advertising, packaging, messages, and a lot of other stuff.
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RE: What about...
by Gullible Jones on Thu 5th Jul 2012 03:01 UTC in reply to "What about..."
Gullible Jones
Member since:
2006-05-23

Windows 8 is supposed to have a MAC system designed by one of the developers of AppArmor. Chances are it will be pretty secure - probably better than Windows 7, and absurdly better than XP.

Usability, OTOH, is another matter. The Windows 95 desktop model may be "boring," but it is tried and true, and there is plenty of room for improvement. Just throwing the whole thing out seems pretty stupid to me; especially seeing as Microsoft basically built their empire (which, I must repeat, encompasses almost 90% of desktop users) on conservative design decisions and incremental improvement.

Windows 7 is probably the first Windows release to have an actual fan base, as opposed to a bunch of grumpy users who just put up with it because there's no alternative. Granted that MS is supporting it for quite a while yet, IMO they caught the lightning in the bottle with Win 7; and I think they'd be foolish to remove their focus from it, even in a temporary gamble. They may not have anything to lose in terms of money (yet!), but they have a lot to lose in terms of their reputation with the public.

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