Linked by Thom Holwerda on Mon 9th Jul 2012 02:01 UTC
Microsoft "Analyzing one of American corporate history's greatest mysteries - the lost decade of Microsoft - two-time George Polk Award winner (and V.F.'s newest contributing editor) Kurt Eichenwald traces the 'astonishingly foolish management decisions' at the company that 'could serve as a business-school case study on the pitfalls of success'."
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It's so simple..
by reduz on Mon 9th Jul 2012 03:55 UTC
reduz
Member since:
2006-02-25

Microsoft OS division has no consumer loyalty (unlike Google or Apple), and their brand image has been crushed by too many failures. Most people still use Windows out of need and could care less about new products they push.

Their only brand with some value left is XBox, but it seems that division is alienated in it's own world..

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