Linked by Thom Holwerda on Tue 17th Jul 2012 00:27 UTC, submitted by Kishe
PDAs, Cellphones, Wireless "Jolla has signed a Sales and Distribution agreement with D.Phone Group, the largest mobile phones retail chain in China. Together the companies have a shared target to reach significant sales volumes in China's 150 million smartphone market. The agreement is such that D.Phone will start sales and distribution of Jolla smartphones in China, utilising D.Phone's vast network of over 2000 retail stores to reach the Chinese consumers." Wow.
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RE[4]: Wow
by Athlander on Tue 17th Jul 2012 21:53 UTC in reply to "RE[3]: Wow"
Athlander
Member since:
2008-03-10

I wonder if this is a key part of the strategy. Hurmola mentions a couple of times that the company needs to be big to attract the investors. I think the company also needs to be big to fight patent battles. It's inevitable that patent grenades will get thrown and to survive they'll need a lot of money to cover legal fees and possible loss of income due to temporary product bans.
By first growing their business in China, they can then move into the western markets when they're strong enough to deal with whatever gets thrown at them.

Edited 2012-07-17 21:55 UTC

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