Linked by Thom Holwerda on Mon 23rd Jul 2012 22:58 UTC
PDAs, Cellphones, Wireless "Nokia is set to market their first Windows Phone 8 hardware differently, according to a report by the Financial Times. The manufacturer will be entering into partnerships with a handful of EU carriers to exclusively launch their next generation Windows Phone. The newspaper states the company has already entered into talks with a number of operators including France Telecom." Not to be a spoilsport or anything, but doesn't carrier exclusivity kind of rely on people actually, you know, desperately wanting a certain device? It's like Nokia's executives live in this fairytale land where people are actually buying Lumias and plan their actions accordingly. It's uncanny.
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RE: I think you missed the point...
by Macrat on Tue 24th Jul 2012 03:19 UTC in reply to "I think you missed the point..."
Macrat
Member since:
2006-03-27

... the reason that carriers aren't actively trying to sell Windows Phone 7 is that there are bigger incentives to sell Android and iPhone. Give them a greater amount of scratch in the game, and that may change the dynamic.


Microsoft was paying bounties directly to AT&T retail employes who sold Lumia 900 phones.

Apparently it wasn't enough incentive.

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