Linked by henderson101 on Tue 24th Jul 2012 23:42 UTC
Google "I read earlier this week about a developer who made their Android version free after the $1 game was extensively pirated. Stories like this come as no surprise, but the industry press rarely deals with the core problem - and nor does Google. [...] Whilst the aforementioned story about the Android game didn't surprise me, it did horrify me. Android is designed to be difficult to make money from, and the core issue is that it's open - with the corrosive mentality that surrounds such openness."
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Fragmentation is a big issue. You are always left wondering with Android apps - will it run on my hardware? Will it run on my version of Android?

You do get the odd iOS incompatibility with Apple, but generally, it's much simpler - a small number of hardware configurations, and the apps can state which ones they work on.

I'm not advocating entirely losing the fragmentation - when it comes to buying the handset, having multiple manufacturers, each doing slightly different things (larger batteries, larger screens, smaller handsets, etc.) is a real strength in being able to buy a phone that suits you.

But there needs to be some broader "profiles" defined that handsets can be classified into, so that we can easily see what should work.

And it probably should be the norm that every app has a 'demo' install, where you can see it before you buy. I know that many have free and paid versions - but these are separate entries in the store, which make it harder to navigate, and don't lead you to purchase them. Get rid of that and unify 'demo' and 'buy' under a single entry, and make it easy to convert a demo into a purchase.

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