Linked by Thom Holwerda on Sat 4th Aug 2012 00:24 UTC
PDAs, Cellphones, Wireless RIM CEO Thorsten Heins: "We took the conscious decision not to go Android. If you look at other suppliers' ability to differentiate, there's very little wiggle room. We looked at it seriously - but if you understand what the promise of BlackBerry is to its user base it's all about getting stuff done. Games, media, we have to be good at it but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content - if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can't do it on a me-too approach." As a geek, I applaud the decision not to go with Android, since it's already way too dominant as it is. If I were to have a specific interest in RIM's survival, though, I'm not sure I would be applauding.
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Comment by mkone
by mkone on Sun 5th Aug 2012 18:39 UTC
mkone
Member since:
2006-03-14

Why don't we all applaud RIM for doing something different even if it kills them.

They could have co-opted Android much like Amazon did with their Kindle. They could have had their own proprietary mail and messaging apps and made everything seamless for their core customer base (business), whilst being able to appeal to other non-business customers with products tailored for them for which some of their software stack is not relevant, but who love BBM.

This platform war is going to end on way. Android dominating at the low and medium end of the market (in terms of mobile phone cost), and Apple have a decent sized and non-dominant market share in all segments but mostly competing in the more high-end and expensive part of the market.

MIcrosoft, with all their software prowess is struggling, Nokia is toast. The decision not to take Android or even Windows Phone was very risky. The market cannot support too many platforms. RIM does not have experience managing a modern smartphone platform, and it's late in the game (as even Microsoft is finding out) to introduce a new platform and get traction. The same network effects that worked wonders for Microsoft are now working against them in the mobile space, and RIM made a huge mistake.

The technology of their stack doesn't matter. It may be technically better, but Android is more than good enough, and as Windows showed on the desktop, good enough and widely available trumps best but less widely supported.

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