Linked by Thom Holwerda on Tue 7th Aug 2012 13:27 UTC, submitted by henderson101
PDAs, Cellphones, Wireless "Over the past couple weeks, we've read a number of bedtimes stories about RIM's next move. They all start with the same trope: once upon a time, late last century, Apple was on the edge of the precipice and still managed to come back - and how! Today, RIM's situation isn't nearly as dire as Apple's was then. Unlike Apple, it doesn’t need a cash transfusion and, in the words of Thorsten Heins, RIM's new CEO: 'If you look at the platform it's still growing, if you look at the devices we've got a single phone that's sold 45 million units.' RIM will pull off an Apple-like rebound and live happily ever after. Equating RIM 2012 with Apple 1997 is, in so many respects, delusional. Let me count the ways."
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Blackberries are a case of study!
by sergio on Wed 8th Aug 2012 02:29 UTC
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The only thing that 2012 RIM has in common with 1997 Apple is technology.

Really, RIM sells 1997 technology at 2012 prices... I'm not trolling here, seriously, they use outdated pre-internet data plans, they use outdated keyboard phones, they use outdated OS9-era Operating System... RIM is a vintage company!

And that's amazing from a market point of view. RIM is still able to sell this prehistoric technology at fairly up-market prices. It's a miracle.

Yeah, RIM is doomed in the long term, but I think that they are giving us a lesson: People love simple "just work" devices. RIM must focus on that.

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