Linked by Thom Holwerda on Sat 4th Aug 2012 02:12 UTC, submitted by KLU9
Microsoft Eh. Microsoft has instructed its employees to drop the name 'Metro', due to a trademark conflict with an 'an important European partner'. The Verge has learned that Microsoft plans to unveil a new name next week. Considering Microsoft has been beating the Metro drum for quite a few years now, this all seems a bit silly. The European partner in question is believed to be Metro AG, a huge collection of electronic retail stores covering several different chains (I've got a few within a few kilometres of my middle-of-nowhere hick hometown). Depending on what they come up with, I will continue to use the Metro name. I like it, and I don't give a rat's bum about trademark disputes.
Permalink for comment 530782
To read all comments associated with this story, please click here.
RE[3]: Metro has a new name
by zima on Sat 11th Aug 2012 22:38 UTC in reply to "RE[2]: Metro has a new name"
Member since:

I swear the whole Win 8 mess is like a bad SNL sketch. Nobody even stops to think "Hey holding out your arm for hours to poke a vertical screen is painful!" or "Why would anybody with a nice widescreen monitor and perfectly functional keyboard and mouse gonna want to give that up for a lower quality screen with a 40% markup for touch?"

The primary way Windows gets distributed is via inclusion with new machines ...most of them laptops nowadays (proportions ever increasing in their favour) - and it just so happens that touching the screen on those might be not so bad, with the elbow supported on a ~table right before the laptop body (seriously, try it - that's clearly not "holding out", certainly not "for hours" with the usual UI interactions, not even "a vertical screen")

And in a few short years, the price premium of adding touch might be considered negligible, or even less expensive thanks to standardisation and economies of scale... (once, not a long time ago, it was also unthinkable to many that LCDs might be really cheap and rapidly replace CRTs, same with DAPs/walkmens, laptops/desktops, or touchscreen mobile phones)

Reply Parent Score: 2