Linked by Thom Holwerda on Tue 14th Aug 2012 15:36 UTC
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Member since:
2006-01-25
But one thing I do know is that Microsoft spent orders of magnitude more time and effort on studying different pricing models than the average off-the-top-of-my-head armchair CEO message board anon (like you) has.
I hope the rumor isn't true - I am actually pulling for them and I think low-balling the price is a big strategic mistake.
As far as the relative value of my opinion... I do know the true value of market research: if you spend and enormous amount of time, money, and effort doing market analysis using all the "right" people and data it buys you exactly one thing - an excuse when everything goes wrong
Tim Cook is a fan of a book called "Competing Against Time". You should read it. It will tell you, among other things, why you should never set prices based on market acceptance research, and especially why you should never set a "low, low introductory price!" on an expensive to manufacturer technology product...
Think whatever you wish of my opinion on the matter...