Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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I'm missing the -1 Biased rating.

How good Apple is, doesn't matter. It's completely irrelevant actually.

They have only one phone. iPhone. Not only that, but all the phones they launched are nothing more than an up-to-date.

Basically they didn't make 4 phones, they made only ONE.

Every other smartphone maker offers a lot of different brands.

Some try for the corporate market, others go for the gamers like Xperia Play.

But it's not just the hardware, it's the software as well.

I'm not talking about the app stores, they're pretty much the same, but the underlying OS. Not just Android, but every other non-iOS OS.

They all offer something, and while you may be happy with Apple and have been for 15 years, others have different tastes, different needs.
Which they can get only with a large variety, something that Apple doesn't have.

They're a big corporation, they have lots of money, but they're still thinking like the little guys with 1% share of the market.

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