Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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Comment by Tony Swash
by Tony Swash on Tue 14th Aug 2012 23:40 UTC
Tony Swash
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What fascinates me most, however, is the stuff about wanting the latest technology and smartphone. I've long professed the belief that Apple would never be able to keep up with the fast pace of development in the Android world, and that this will eventually harm their business just like it did in the PC space. People do want the latest technology, and they know perfectly fine where to get it: not in Cupertino.

You mean like Retina displays?

This whole 'it's the 1990s all over again' meme is a shallow way to analyse the mobile revolution, not only is this not a repeat of the PC era (because so many fundamental things are different) but it's also based on some deeply embedded but false myths about what happened in the 1990s.

I know we are in many ways at an early stage of the mobile revolution but already there are phenomena which are very hard to explain if one views events through the 'it's the 1990s all over again' lens. Why does Apple make so much more money than all the Android devices makers added together, especially given that the use of the almost useless but traditional metric of market share means one should expect to see Apple in commercial decline by now and Android device makers financially ascendant? Why have Android tablets failed so spectacularly?

Why is the OS distribution and update mechanism in the Android ecosystem so obviously broken?

Why, given the relative market shares, is the developer and app space in iOS so much richer, healthier and fuller than in the Android space?

These are all tremendously interesting questions but I think constantly looking for signs that the pattern of events of the 1990s is happening again limits useful or deep analyses. Especially when people are looking for the the recurrence of a pattern of events which never actually happened in the first place.

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