Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
Permalink for comment 531109
To read all comments associated with this story, please click here.
RE[3]: Off Just a Little
by zztaz on Tue 14th Aug 2012 23:53 UTC in reply to "RE[2]: Off Just a Little"
Member since:

The point is that people didn't buy Android phones because they wanted a cheaper iPhone knock-off, they bought Android phones because they were better than the iPhone. The key is that they bought Android phones because of the differences, not the similarity.

Of course, some people prefer the iPhone. That's fine, and enough people prefer the iPhone for Apple to have made lots and lots of money. But lots and lots is not enough, Apple wants to drive everyone else out of the market. Apple's story is that Samsung copied the iPhone, but the survey shows that people didn't want a copy, they wanted something different.

Reply Parent Score: 21