Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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darknexus
Member since:
2008-07-15

Samsung's Galaxy line would have been nothing on the market without the awareness brought on by the Apple suits. Samsung's biggest partner is Apple. Do the math.

This is actually a rather interesting point. While I do not believe your conclusion that Apple and Samsung are pretending to hate one another with these legal filings only to be patting one another on the back in private (we're talking about tech companies, not our politicians), your point about public awareness is valid nevertheless. While I doubt it was Apple's intent to draw attention and promote Samsung's Galaxy line in a back-handed way, in some cases it has happened that way. It reminds me of many things in history, most notably whenever a government or religion attempts to put down a popular revolt. The more you revile it, the more you end up popularizing and promoting it at the same time. It seems we really are doomed to repeat history, although this time with tech companies and legal battles rather than soldiers and swords. Progress, I suppose.

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