Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE: Comment by Tony Swash
by jeffb on Wed 15th Aug 2012 00:09 UTC in reply to "Comment by Tony Swash"
jeffb
Member since:
2005-07-19

Apple makes most of the money in PCs. A few years back when Apple was 8% of the PC market they made 90% of the profits. Today they are at 12%.

Apple makes more money because Apple targets the profitable sector of the market. They have consistently chosen profits over market share but not so much that they've allowed their share to fall. Apple in the 1990s was even more greedy and allowed their share to fall.

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