Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE: Data
by Splinter on Wed 15th Aug 2012 01:19 UTC in reply to "Data"
Splinter
Member since:
2005-07-13

Once Verizon got iPhone it moved to 54% of their smartphone sales. Android is #1 because of t-mobile, MVNO... on both AT&T and Verizon Apple is a majority.

In terms of newest technology we can't be quite sure what that means but diversity works to the advantage of Android.


This all goes to support Samsung in the case outlined. People can tell the difference between Samsung phones and tablets and Apples offerings. Given the choice people choose the one they want based on their preference. This is not an article about market share but why people choose the brand they do.

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