Linked by Thom Holwerda on Tue 14th Aug 2012 15:36 UTC
Windows "According to an inside source, a session was held at Microsoft's recent TechReady15 conference in which all the launch details were laid out. If things go according to the plan detailed then, the Surface for Windows RT tablet will be launching October 26th - no surprise there - at a compelling price of $199." My wallet just squealed in pure bliss.
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RE[2]: Dumb Move
by galvanash on Wed 15th Aug 2012 03:30 UTC in reply to "RE: Dumb Move"
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I think you mean vain tech hipsters, not developers.

It's economics that attracts developers, not the consumer price of the platform. We've seen this with game consoles where the cheaper option (ps2 vs xbox) gets more developer support simply because the install bsae is larger.

Tablets are not consoles. It matters a whole helluvalot to be cheap when your market demographic is pimple faced kids and twenty somethings...

Consoles are pure home entertainment devices. They don't have to be well crafted, no one cares. They don't have to use good materials - they end up hiding on a shelf in an entertainment center, plastic is perfectly fine. People don't hold them in their hands (well, except for the controllers). They have 5+ year product cycles (current one being much longer) to recover sunk costs through licensing. Business people don't buy them. Executives don't buy them. Doctors don't buy them. Totally different demographic.

If you think Microsoft can market a tablet like a console your crazy. It won't work.

They should come out at $499 and fight for the 2 or 3 years it will take to get some traction

That would be foolish. Apple can get away with overpricing hardware because it has tricked enough people into believing that the hardware is magically special and not from the same Chinese sweatshops as everything else. Kindle has done the best against the iPad and the $200 price tag is a major part.
" [/q]

Yep, Kindle is doing great! They are losing marketshare even with their stellar price point, and they probably have to sell 25 of them to make as much money as Apple makes on a single sale... Brilliant strategy!

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