Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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Apple can't sell iPhone without massive carrier subsidies.

Conclusion - Based on the output of the regression model, it is clear that the iPhone derives most of its market share thanks to carrier subsidies and the impact of other factors like brand loyalty are comparatively low. Stay tuned for my next article on why the iPhone is so dependent on subsidies & why this will be a big problem for Apple. (

Edited 2012-08-15 06:15 UTC

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