Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE: Comment by ilovebeer
by l3v1 on Wed 15th Aug 2012 06:17 UTC in reply to "Comment by ilovebeer"
l3v1
Member since:
2005-07-06

Were people who bought iPhone's surveyed the exact opposite of what you're trying to say would be the case.


Uhmm, I wouldn't just suppose so. If you ask an iPhone buyer why (s)he bought the iPhone probably the most frequent answer would be that because they wanted an iPhone. I mean not because of x, y, z feature (well, maybe the looks would count, of course, we're talking Apple here) or because of the carrier's this and that. That's not necessarily a bad thing, it just would prove that Apple has a great fashion factor and still has some coolness factor (a diminishing one, but still) at least at some locations on the planet. But I highly doubt they would or could list a number of points similar to the one in the article.

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