Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
Permalink for comment 531165
To read all comments associated with this story, please click here.
RE[3]: Off Just a Little
by wigry on Wed 15th Aug 2012 06:29 UTC in reply to "RE[2]: Off Just a Little"
Member since:

Now, people still buy Android because their friends also have Android and thei can share the same experience. Apple had its time but the limitations killed the effort and now Android is simply taken over the market and people buy it because it is familiar.

Just luike Microsoft captured the desktop market. At one point Microsoft was an easy way out and at some point forward it was the software that people knew and that was the reason for the sales.

Reply Parent Score: 2