Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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Member since:
2010-09-23
OK, that's you. And it's easy to see that you are utterly and completely unlike every single one of the people surveyed. "Android is open" does not even get 1% here.
Now that may simply be the result of the way the questions were framed. It's tricky to comment on results when you haven't seen the methodology (Thom? are you seeing this?). Perhaps this was simply not presented as an option to be ticked off on the questionnaire. But taking this on face value, it serves as a warning bell to all geeks who constantly praise Android for being open. The great unwashed masses don't care. If you want to promote Android, these are the points you need to get across.
Discalimer: I just ordered my iPhone 4s: I don't want a larger screen <grin>