Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE[2]: Comment by ilovebeer
by clasqm on Wed 15th Aug 2012 08:07 UTC in reply to "RE: Comment by ilovebeer"
clasqm
Member since:
2010-09-23

They didn't list them. They were presented with a prefabricated list of choices and told to tick all that apply. As I've said elsewhere, the options that were NOT supplied might be as interesting as the ones that were. And people ticking off items on a list does not imply that they've given it a lot of thought. There's the "hadn't occurred to me, but I guess so" factor.

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