Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
Permalink for comment 531179
To read all comments associated with this story, please click here.
To read all comments associated with this story, please click here.
News
Linked by Thom Holwerda on 05/24/13 14:44 UTC
Linked by Thom Holwerda on 05/23/13 23:22 UTC
Linked by Thom Holwerda on 05/23/13 22:04 UTC
Linked by Thom Holwerda on 05/23/13 22:01 UTC
Linked by Thom Holwerda on 05/23/13 17:52 UTC
Linked by Thom Holwerda on 05/22/13 22:23 UTC
Linked by Thom Holwerda on 05/22/13 13:38 UTC
Linked by Thom Holwerda on 05/22/13 13:30 UTC, submitted by JRepin
Linked by Thom Holwerda on 05/21/13 22:06 UTC
Linked by Thom Holwerda on 05/21/13 21:45 UTC
More News »
Sponsored Links



Member since:
2012-03-14
For my sins I studied Marketing 12 years ago. I have tried to forget most of it. However there were some useful points I thought were worth remembering.
One was that you don't succeed in a market by doing what your competitor does even if it is a little bit better or a little bit cheaper. You do what your competitor doesn't.
HTC got a lot of complaints about the number of phones it was releasing 'because the Apple model works'. However Samsung's success proves that if you provide a phone for every possible screen size you can fill all the surrounding space.
Be where you competitor isn't and when they are late to the party that is their problem. This worked for Apple when they delivered a slick, but limited iPhone 2G compared to the clunky feature packed Nokia and the like. It also worked for Android.
This is the main reason I am not sure what new or vacant territory WP7/WP8 is going into. Really they should be focusing on enterprise as there is still an obvious market for a slick locked down enterprise device. Not so sure about being the 3rd wheel in the Android/IOS market.
Some people quote MS's bottomless pockets and the Xbox success. However surely the money was just life support and its the break through of Xbox Live and FPSs on Game Consoles that they found the new market in.