
You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone.
The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
Member since:
2005-06-29
Samsung only sells one phone. Sure you can get that phone with a better or worse screen, faster or slower CPU and more or less storage, but they are, for all intents and purposes, the same phone.