Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE[2]: Sad....
by Tony Swash on Wed 15th Aug 2012 10:24 UTC in reply to "RE: Sad...."
Tony Swash
Member since:
2009-08-22

If you can accept that there are people who are only willing to buy Apple products (well, argue with that if you can), then it's not unreasonable to also accept that there are people who don't want to buy Apple products.


That may be true but it seems that there are vastly more of the former than of the latter. Apple brand loyalty seems very high in all surveys and studies I have seen, whilst actual Apple aversion seems barely to register as a social phenomena of any scale. Obviously on a site and forum like this it seems Apple aversion is a big deal but amongst the mass of normal consumers there is no evidence I can find that it is a significant factor driving purchase decisions.

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