Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE[3]: Sad....
by Thom_Holwerda on Wed 15th Aug 2012 10:26 UTC in reply to "RE[2]: Sad...."
Thom_Holwerda
Member since:
2005-06-29

Apple brand loyalty seems very high in all surveys and studies I have seen, whilst actual Apple aversion seems barely to register as a social phenomena of any scale.


You clearly haven't been to Europe.

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