Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE[5]: Comment by Tony Swash
by Thom_Holwerda on Wed 15th Aug 2012 12:25 UTC in reply to "RE[4]: Comment by Tony Swash"
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It's because this is not a vendor vs. vendor war, but a platform vs. platform war. If iOS gets marginalised, this will undoubtedly harm Apple in indirect ways - as playing second fiddle when it comes to developers and partners. This is not the case *now*, but if this trend continues, it *will* be a problem a few years from now.

The collective force of all Android vendors and Google moving the platform forward simply cannot be matched by Apple. This is EXACTLY what happened in the PC market. It wasn't until the PC market was vastly oversaturated - the last few years - that Apple could stage its comeback. Many people point to Apple's share of PC market profits *right now* as an indication Apple will do fine as a 5-10% player in mobile, but these people conveniently forget that for the 15 years before that, Apple was on the verge of bankruptcy and making virtually no money in the PC space.

The iPod saved Apple's PC business - not the PC business itself. This means that in order for Apple with a marginalised mobile market share to survive, it will need the next great thing. While there's always the possibility it will have that next great thing lined up, history has taught us that companies rise and fall; after the iPod, iPhone, and iPad, there's a very real chance Apple will not have the next great thing ready to go.

We're not talking about today or even tomorrow (what Apple fans usually focus on) - we're talking about 5-10 years from now. Apple is competing in the court room because it knows it can't keep up with the android platform via market competition. This is so bloody obvious it's quite telling you're not seeing it.

Edited 2012-08-15 12:28 UTC

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