Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
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RE: Marketing 101
by cdude on Thu 16th Aug 2012 05:04 UTC in reply to "Marketing 101"
cdude
Member since:
2008-09-21

I tend to agree with both, your point made and the WP conclusion BUT Microsoft sees that and they try to win as many WP8 resellers as possible that focus on specific segments like low-end, mass market, high end and enterprise. Thats why, after all, they do Surface while partnering with Samsung, Asus, Nokia, HP, etc. to expand the offers.

Wherr this, your point, applies as a prime example is Nokia with its Lumia line. They indeed try to be like Apple, clone there strategy, kill off the alternate strategythat made them strong in the first place and as result they are dead, lost, done.

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