Linked by Thom Holwerda on Tue 14th Aug 2012 22:17 UTC
PDAs, Cellphones, Wireless You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.
Permalink for comment 531280
To read all comments associated with this story, please click here.
RE: Maybe I missed something...
by cdude on Thu 16th Aug 2012 05:21 UTC in reply to "Maybe I missed something..."
Member since:

They do not need to add such a specific question. Surveys like that always have a "for other then the above reasons named" choice. But its clear that the majority picked one of those answers listed above. Those points ARE the reason why customers, who had to choose between iphone and Android, picked Android. Its not design, its not "similar to iPhone but cheaper" and its not "none of them". That means customers have rather clear reasons why they pick Android over iPhone. Its cause Android offers something iPhone does NOT. Its cause of differences and NOT similarities. Android does better cause it offers things iPhone does not offer. Clear, simple, proven. Any copycat-makes-the-sells argumentation is invalidated by that.

Edited 2012-08-16 05:25 UTC

Reply Parent Score: 4