Linked by Thom Holwerda on Thu 23rd Aug 2012 14:00 UTC
For the first time in eons, Microsoft has changed its logo. "The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol's squares of color are intended to express the company's diverse portfolio of products." Nice logo, clean, concise. With Windows Phone 8, Office 2013 and Windows 8 on the way, the company could use a fresh coat of paint. Confusing that they're using what would've been a better Windows logo than the Windows 8 logo, but alas.
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So, now Microsoft *is* Windows? I'm not sure why the Windows logo is there right beside the Microsoft name, when the company does so many other things...
Also, while the font looks clean, it also looks pathetic compared to its predecessor. It looks like, compared to the original more masculine logo, this one's lost its balls. It's an ugly gray, its boldness was butchered, no italics... it just looks weak.
Wow... Microsoft really is trying to make every little thing they do and everything about them reek of Windows 8. Given what a turd that OS is for anyone who wants a real desktop, it should be interesting to see what all these dumb changes do to their image as they try to "refresh" themselves.
Really, it looks just like the Windows 8 logo, but in different colors with the icon more square and a different word. I wouldn't exactly call that an improvement.
Edited 2012-08-23 18:58 UTC