Linked by Thom Holwerda on Thu 23rd Aug 2012 14:00 UTC
Microsoft For the first time in eons, Microsoft has changed its logo. "The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol's squares of color are intended to express the company's diverse portfolio of products." Nice logo, clean, concise. With Windows Phone 8, Office 2013 and Windows 8 on the way, the company could use a fresh coat of paint. Confusing that they're using what would've been a better Windows logo than the Windows 8 logo, but alas.
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Excited!
by bitwelder on Fri 24th Aug 2012 06:51 UTC
bitwelder
Member since:
2010-04-27

"The symbol is important in a world of digital motion"
"The symbol’s squares of color are intended to express the company’s diverse portfolio of products"
but especially "We’re excited about the new logo".

I'm always amazed at the amount of 'symbolism' that is charged onto those graphical signs (which is often seen only by the marketing staff)

"Excited" about a logo? One that is made of four colored squares, in a squared pattern? Really?

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