Linked by Thom Holwerda on Fri 24th Aug 2012 23:54 UTC
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Member since:
2006-06-02
Meaning, literally, 'American brat, Korean Daruma doll' a toy that rights itself if pushed.
Apple may have won this battle but for me it has lost the war; it has in the moment of its market triumph, being counted as the most valuable company ever, demonstrated that it does not believe in the market, or give credence to customers, who ultimately make Apple what it is. Apple has given itself an indelible reputation.
The irony is that, since Apple depends on Samsung for much of its component supply, the latter cannot really lose, and there might even be the possibility that Samsung could use its supply-side advantage to favour other companies; after all, Apple once had to make a major break with PPC on account of supply bottlenecks.
And Samsung will be known about much more now in its own right thanks to this case; and even Apple consumers may now seek out an SIII or a Galaxy Tab just to see what the fuss has been about; yes, in the medium term some Samsung products may get banned, but new models will come that will not fall under that category, and many, shall we say 'casual' Apple users will do their own compare and contrast. The result may backfire on Apple in more ways than one.
On the other hand, the 'slap' for Samsung may sting now but like any corporal punishment, as it were, it's soon over. And the Koreans are nothing if not used to taking hard knocks, and bouncing back, ready for more.