Linked by Thom Holwerda on Sun 26th Aug 2012 10:28 UTC
PDAs, Cellphones, Wireless In light of the jury verdict in Apple vs. Samsung, the one-liners and jokes flew back and forth. One in particular, by Dan Frakes, has been copied and pasted all over the web, and it goes like this: "When the iPhone debuted, it was widely criticized for having no buttons/keys. Now people think the iPhone's design is 'obvious'." This is a very common trend in this entire debate that saddens me to no end: the iPhone is being compared to simple feature phones, while in fact, it should be compared to its true predecessor: the PDA. PDAs have always done with few buttons.
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Comment by spiderman
by spiderman on Sun 26th Aug 2012 11:17 UTC
spiderman
Member since:
2008-10-23

Multitouch was a trend for some years before the iPhone. CES was all about multitouch devices. The media was painting Microsoft surface as the future of computing. This was the obvious path for everybody.
Apple catched the trend with perfect marketing. Nowadays multitouch = Apple in the mind of the unwashed masses. Apple has managed to appropriate the trend and to turn it into big dollars thanks to its media strings.
Apple is a very efficient marketing machine and they look like innovators in the eye of their subjects.

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