Linked by Thom Holwerda on Mon 27th Aug 2012 11:32 UTC
Google One company's response to the jury verdict in Apple vs. Samsung was still missing: Google's. The company has now responded to The Verge, and there's almost a certain bitterness in their language. Not, as you would expect, directed at Apple; no, the bitterness is directed at Samsung. The message Google is sending to other Android OEMs? Stick to stock Android, and you'll have no problems.
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RE[2]: That's not the way.
by Tony Swash on Mon 27th Aug 2012 17:55 UTC in reply to "RE: That's not the way."
Tony Swash
Member since:
2009-08-22

Getting the Android OEM community to use a generic version of Android may be quite difficult. They are obviously looking for ways to differentiate their products and the limitations of the smart phone form factor and build components do not make easy to make something distinctive.

That's why customisation of Android is so popular, both the OEMs and the carriers love to load up their handsets with apps and customisations, the problems is that neither the OEMs or the carriers have shown much ability in terms of software development so their efforts tend to be poor and tend to degrade user experience and satisfaction. Their lack of software development ability will be made worse now that they will be all trying not to appear to copy Apple and will thus be more inclined to try ill considered experiments.

The problem for the Android OEM community as a whole is that it is financially so precarious and the only OEM that has made a business success of Android has now been found guilty of copying Apple, a strategy which appears to have paid of as it has allowed Samsung to create a high brand profile and to make high profits, now however they face the difficult task of retaining that brand profile whilst coming out with designs that cannot be confused with Apple's.

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