Linked by Thom Holwerda on Sat 25th Aug 2012 06:15 UTC
Microsoft Microsoft's response to Apple's win is probably the most cringeworthy of all. Blatantly admitting Windows Phone can't make a dent in the market on merit, but instead requires the court room to do so, Bill Cox, senior director of Windows Phone marketing communications, said: "Windows Phone is looking gooooood right now." Nauseating.
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RE[6]: Windows Phone
by bassbeast on Tue 28th Aug 2012 05:23 UTC in reply to "RE[5]: Windows Phone"
bassbeast
Member since:
2007-11-11

The problem friend is like the Sega Saturn thanks to the combo of cell and BD you have a system that most likely will NEVER be sold at anything but a loss. With the PS1, PS2, XBox 1, and X360 they were able to eventually make units with less chips, smaller chips, and were able to begin selling them at a profit. For example IIRC the X360 has been selling at a slight profit since 2009, while the PS3 is selling at a loss to this very day.

Finally don't forget that if you are gonna sell for a loss then you HAVE to have a sell through rate capable of making up for those losses. Sorry I haven't been able to find the link but I remember reading that from the first day of X360 sales if they sold you 7 months of XBL Gold access and 5 games they came out ahead, whereas if the numbers are correct and Sony is losing something like $270 a unit and they are getting $5 a piece on $60 sales in licensing (can't find any hard numbers on how much Sony and MSFT make on licensing per game) you'd need to sell 14 $60 games just to break even.

So considering the losses Sony have been posting I think we can all pretty much agree that the PS3 is a giant flop for Sony. It doesn't matter how many units you sell if you lose serious $$$ per sale and can't make that up on the sell throughs, because you'll still end up bankrupt at the end of the day.

Again sorry for not backing up the math with links, but naturally Sony isn't exactly bragging about how much they lose per unit or how many sales they need to break even, can't blame them for it either.

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