Linked by Thom Holwerda on Thu 30th Aug 2012 17:43 UTC
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Member since:
2011-06-03
Keep up the great work Thom.
People want to be reassured that they "made the right choice". A lot of marketing is aimed at giving you a psychological boost directly to the emotional side of your brain to evoke strong emotions. By writing the facts, you can drive a wedge between reality and the fantasy world that has been marketed to people. At the end of the day, the facts are still the facts.