Linked by Thom Holwerda on Thu 30th Aug 2012 17:43 UTC
Legal We all know about Apple's look-and-feel lawsuit against Microsoft over Windows 2.0, but this wasn't the only look-and-feel lawsuit Apple filed during those years. Digital Research, Inc., the company behind GEM, also found itself on the pointy end of Apple's needle. Unlike the lawsuit against Microsoft, though, Apple managed to 'win' the one against DRI.
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RE[4]: dear Thom
by Jaktar on Fri 31st Aug 2012 22:48 UTC in reply to "RE[3]: dear Thom"
Jaktar
Member since:
2011-06-03

Keep up the great work Thom.

People want to be reassured that they "made the right choice". A lot of marketing is aimed at giving you a psychological boost directly to the emotional side of your brain to evoke strong emotions. By writing the facts, you can drive a wedge between reality and the fantasy world that has been marketed to people. At the end of the day, the facts are still the facts.

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