Linked by Howard Fosdick on Mon 27th Aug 2012 13:53 UTC
Editorial The dream of inexpensive computing for everyone has been with us since the first computers. Along the way it has taken some unexpected turns. This article summarizes key trends and a few of the surprises.
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Well, and I just said I see your chosen example as not really fulfilling the original presented premise ;)
(but, generally, Apple is probably both unable and unwilling to "eat all their lunches" - big A rides itself largely on the tech advancements made by the industry at large, and openly wishes to target only the few most "profitable" % of human population)

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