Linked by Thom Holwerda on Wed 5th Sep 2012 23:41 UTC
PDAs, Cellphones, Wireless If there's one thing I miss in the current smartphone industry, it's design. Honest to good, real design. We basically see one boring slab after another, void of any true identity, whether it's iPhone, Samsung, or any of the others. In this boring world of grey, black, and the occasional white, Nokia is the jester, coming up with its own unique designs and crazy colour selection. Today, the company unveiled the Lumia 920 and 820 to continue this trend.
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RE[2]: Branding and Engineering
by libray on Thu 6th Sep 2012 22:00 UTC in reply to "RE: Branding and Engineering"
libray
Member since:
2005-08-27

I mean as a product name. If Nokia is copying the success of smartphones from Apple and android manufacturer (slab, no keyboard, few buttons) then create a name that is universal ( I(nternet) Phone) or awesome (galaxy, nexus, droid).

The sub name (version) is less important in those phones since a consumer knows how to express they want the latest "droid", or latest "iphone".

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