Linked by Thom Holwerda on Mon 10th Sep 2012 14:51 UTC, submitted by MOS6510
Apple Written by Scott Cleland: "With so many fanboys spinning Silicon Valley history, it's sometimes easy to forget about the real chain of events that led to the ongoing Apple-Google thermonuclear war, how the romance turned to hate. This timeline presents an interesting case about why, despite patents and prior art, Steve Jobs had plenty of personal reasons to despise Schmidt, Page, and Brin." Cleland has a very, very good point; quite coherent and well-reasoned... That is, if you haven't got a single shred of historical sense and completely and utterly ignore the 30-odd years of mobile computing development that preceded our current crop of smartphones. It's hard not to be reminded of how certain groups of people dismiss millions of years of fossil records because this record inconveniences their argument. In any case, a comment on the article answered the question properly: "Jobs was a businessman. He was angry he was losing money. Simple."
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RE[2]: Losing money?
by tylerdurden on Mon 10th Sep 2012 16:56 UTC in reply to "RE: Losing money? "
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Apple does not monopolize anything, in fact they don't have the biggest market shares in many of the segments in which they compete. What they have are the highest margins from almost any other vendor in the markets they are in, which is very different picture from the "soap opera" scenario many of you mistakenly assume the technology field is.

Apple is not suing anyone because they can't compete, Apple sues other vendors who they think infringe on their designs (and design languages by extension). Because Apple's design is perhaps their principal value proposition that helps them justify/achieve their high margin business model.

Microsoft and Google have both very different business models from each other, and Apple as well. They are all going to be fine. Apple will eventually execute poorly at some point (perhaps the iPhone 5 will be just too evolutionary and lead to an stagnant image), and they will be brought down back to reality. A bit over a decade ago, it was Microsoft who was unstoppable and couldn't do no wrong, alas...

People so emotionally vested on specific technology companies, that they have nothing to do with, is an odd phenomenon. Perhaps a hint towards the possibility of an ill adjustment to reality.

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