Linked by Thom Holwerda on Mon 10th Sep 2012 14:51 UTC, submitted by MOS6510
Apple Written by Scott Cleland: "With so many fanboys spinning Silicon Valley history, it's sometimes easy to forget about the real chain of events that led to the ongoing Apple-Google thermonuclear war, how the romance turned to hate. This timeline presents an interesting case about why, despite patents and prior art, Steve Jobs had plenty of personal reasons to despise Schmidt, Page, and Brin." Cleland has a very, very good point; quite coherent and well-reasoned... That is, if you haven't got a single shred of historical sense and completely and utterly ignore the 30-odd years of mobile computing development that preceded our current crop of smartphones. It's hard not to be reminded of how certain groups of people dismiss millions of years of fossil records because this record inconveniences their argument. In any case, a comment on the article answered the question properly: "Jobs was a businessman. He was angry he was losing money. Simple."
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RE[2]: Losing money?
by Tony Swash on Mon 10th Sep 2012 17:42 UTC in reply to "RE: Losing money? "
Tony Swash
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Google, has been steadily growing, almost all the time since it's inception. They're thinking long term.

Make this comparison in another 10 years. If Apple still exists by then.

Apple are doomed again I see. Suffice to say that Apple have been around for nearly four decades and have reinvented themselves and their products on a number of occasions.

Weaknesses in Google's core business strategy are significant but are obscured by rising revenues. The most important number in Google's recent quarter was revenue-per-click which was down a whopping 16% year on year. The previous quarter it was down 12% year on year. The one before that down 8%. Dollars-per-click is essentially the price of an ad. However Google's ad revenues were up, they managed that feat by packing search results pages with many more money making ads. The volume of clicks have increased but the earned revenue from each click is deteriorating. You can see the evolution of Googles ad density by looking at a typical search page comparison from 2008 and 2012.

Obviously Google cannot continue packing more ads into search pages and may already be hitting the limits of that strategy. If revenues per click continues the decline shown in the last three quarters, even if the decline slows, then Google will feel the impact financially. Add that to the continuing problem Google faces in earning revenue from ads on mobile devices, which is a problem that the very expensive Android strategy has utterly failed to solve, and Google has some significant pressures on their core business model.

There seems to be a steady drift away from internet access via the desktop and towards access via mobile devices. Nobody seems to be able to earn much from mobile advertising. If you are Apple that makes a tiny part of your business portfolio less profitable, if you are Google that makes your core business less profitable

On the issue of the Apple Google history some basic things are clear. Google did break it's alliance with Apple and did so in a way that was experienced by Apple and it's leadership team as a nasty betrayal of trust. The Android design was reset once the game changing success of the iPhone became apparent to make it basically just like iOS. Google decided to attack Apple's business, as it has attacked the business of other companies large and small, Apple did not attack Google's core business. Who started a war is often forgotten or disputed. What counts is who wins the war. This war is far from over. I know who my money is on (literally).

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