Linked by Thom Holwerda on Mon 10th Sep 2012 14:51 UTC, submitted by MOS6510
Apple Written by Scott Cleland: "With so many fanboys spinning Silicon Valley history, it's sometimes easy to forget about the real chain of events that led to the ongoing Apple-Google thermonuclear war, how the romance turned to hate. This timeline presents an interesting case about why, despite patents and prior art, Steve Jobs had plenty of personal reasons to despise Schmidt, Page, and Brin." Cleland has a very, very good point; quite coherent and well-reasoned... That is, if you haven't got a single shred of historical sense and completely and utterly ignore the 30-odd years of mobile computing development that preceded our current crop of smartphones. It's hard not to be reminded of how certain groups of people dismiss millions of years of fossil records because this record inconveniences their argument. In any case, a comment on the article answered the question properly: "Jobs was a businessman. He was angry he was losing money. Simple."
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RE[5]: Losing money?
by Laurence on Mon 10th Sep 2012 21:22 UTC in reply to "RE[4]: Losing money? "
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They made a profit just selling Macs many years ago and they still do. If the whole iOS business goes belly up Apple could survive on those Macs, but they will become a very small player in the tech world.

That's assuming they survive the subsequent crash of their share prices after their financial bubble bursts.

For some companies, that along has been enough to kill them off.

i don't think they can continue being ahead of the market forever, one day they will rejoin the pack just like Microsoft did.

The problem is, Apple aren't ahead of the market in anything but income and stock price. And that's a pretty risky game to play if nearly all your income is tied up in a small fraction of your business. What's more, Apples products are, essentially, luxury items. Where as Windows Desktop / Server, Office and Visual Studio are not.

Don't get me wrong, I'm not saying Apples days are numbered, just that their business model isn't as stable as they'd like you to believe. Sadly the old adage: "do one thing and do it really well" doesn't apply when it comes to multi-million dollar businesses - and particularly not when your successful product is an item that's easily replicated.

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