Linked by Thom Holwerda on Mon 10th Sep 2012 09:54 UTC
PDAs, Cellphones, Wireless Now here's an interesting little nugget Jeff Bezos didn't want you to know about when he introduced his new Kindle tablets: the Kindle Fire HD is ad-supported, and originally, you would not have been able to remove those advertisements from the device. Over the weekend, the company reversed this policy, allowing you to permanently remove the advertisements from your Fire HD for $15.
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RE: Advertising sucks...
by Neolander on Tue 11th Sep 2012 06:34 UTC in reply to "Advertising sucks..."
Neolander
Member since:
2010-03-08

I think that ads operate at a more subconscious level. Since most of them teach you nothing about the characteristics of the product that is being sold, surely they are meant to teach you about the existence of said product instead.

I mean it in sense of exploiting human ignorance and lack of interest. As an example, if I weren't into tech-focused websites and decided to buy one of these shiny tablets, I would probably begin by looking at Apple's offering since it's the one that I see ads about everywhere. It wouldn't be disdain towards alternatives, I simply wouldn't know about or remember them.

This is all speculation, of course. But if that's truly the way it works, then the worst enemy of ads is not ad-blockers (which you can only use on computers, while ads are everywhere), but those real-world retail chains that display products grouped by category, forcing you to take a look at the competition before buying.

(Which, going back to my former example, sheds a new light on Apple's habit of wanting its products grouped in their own category, doesn't it ?)

Edited 2012-09-11 06:38 UTC

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