Linked by Thom Holwerda on Thu 13th Sep 2012 22:24 UTC, submitted by yoni
Apple "Apple is one of the most secretive companies on the planet, so the Apple-Samsung trial was fascinating in that it lifted the veil of secrecy that typically shrouds Apple's operations. From marketing budgets to photos of never-before-seen iPhone prototypes, the evidence introduced at trial gave the world an unprecedented glimpse into the inner workings of Apple." Lots of stuff we already knew, but Yoni Heisler ties it all together nicely.
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RE[2]: Journalism at its worst
by gsyoungblood on Mon 17th Sep 2012 06:11 UTC in reply to "RE: Journalism at its worst"
gsyoungblood
Member since:
2007-01-09

To my recollection Apple did two things that proved significant with the introduction of the iPhone: capacitance touch screen, and masterful marketing. Those are the unique things Apple dropped on the world. Other phones were already converging on the basic shape/style of the iPhone, though in the splash and massive campaigns since much of the earlier details have been all but forgotten by a few.

As they say, the winner writes the history. And like it or not, Apple is winning. Sure Android may "sell more" but Apple is the one making all the money off the market.

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