Linked by Thom Holwerda on Tue 18th Sep 2012 16:26 UTC
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Member since:
2005-07-20
Is it ridiculous? Maybe. Maybe not.
If it is only the menu then its just a gimmick. But it might include ordering and easy ways to get the attention of the wait staff or to pay the bill. If the app lets them serve more customers with fewer wait staff that is a win. If they can get higher customer satisfaction that is also a win.
If they lose a lot of iPads to drops or spills that may be a loss.