Linked by Thom Holwerda on Wed 19th Sep 2012 21:40 UTC
Legal "The International Trade Commission voted yesterday to investigate Apple for patent infringement allegations launched by the Google-owned Motorola Mobility. As expected, Motorola is asking for import bans on just about every iOS device, including iPhones, iPods, and iPads. What might be surprising is that Motorola is also asking for a ban on every type of Mac OS X computer, claiming Apple's iMessage technology infringes a Motorola patent." Let's hope all those products get banned. And that all Motorola phones get banned. Let's hope everything gets banned from the US. And yes, I changed Motorola into Google for the headline.
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Iconic design
by Tony Swash on Thu 20th Sep 2012 10:06 UTC
Tony Swash
Member since:


by Watts Martin. I couldn't haver said this any better.

You don’t need to see the name plate on a Ford Mustang or a Corvette or a Porsche 911 to recognize one. Or a Coke bottle. Or, once you’ve seen one, a Tivoli Audio tabletop radio. Or a McIntosh amp.

These products have a design language that’s become part of their brand identity. That language is not only important to the companies, it’s important to their customers. When you go to a Mustang show—and think about the fact that there are Mustang shows—you’ll see few if any cars from the 1980s, when Ford abandoned the Mustang design language and made cars that, well, didn’t look like Mustangs.

That’s what Apple wants, too: products that look like Apple. They’ve nailed it. You can look at a computer or a tablet or a phone being used in a coffee shop and you can immediately tell Apple or not Apple even if you can’t see the logo. And this is virtually unique in their industry: you’ll usually need the logo to know exactly what the not Apple product is.

This is why trade dress battles are so important to Apple. Try introducing a soda in a container that’s easily mistaken for a Coke bottle and see how far “har har har, you can’t patent curved glass!” gets you as a defense.

If somebody makes a product that can be easily mistaken for an Apple device, then Apple is going to do whatever they can to get that product either off the market or changed. And this is why Josh Topolsky is wrong when he says it doesn’t matter if a reviewer fails to mention when a competitor makes a product which is clearly following Apple’s design language. This isn’t about individual features and who did what first. If a company consciously attempts to make you think is that the new Apple thing? when you look at their new thing, and you know that’s what they’re doing, it’s noteworthy. It’s noteworthy because it’s a little sleazy.

All the attempts to portray Google's actions as defensive fail because it depends on portraying Apple's actions as offensive when in fact they are defensive. This whole saga did not start because Apple chose to start a legal war, it started because some companies decided to try to make their products looks as much like Apple's products as possible.

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